Following research on the current sitemap and potential website viewers, we've identified opportunities for the new sitemap:
Before proposing the new sitemap, we started comparing the current website with other competitors. The goal of the exercise was to:
To streamline the user's focus on the journey, we minimize the necessity of displaying a complete navigation system. Instead, we've crafted a condensed navigation featuring a prominent emphasis on the primary journey, with additional layers of information available as secondary and tertiary options.
We aimed to convey to users that Zero's vision translates into tangible products. That's why we prioritize showcasing our products immediately after the main hero section, ensuring users immediately see our real, tangible offerings.
After presenting our products, our next focus is on introducing users to our hallmark: our technology. We aim to convey the depth of our research and demonstrate the genuine value behind it. Users can gain a concise understanding through website explanations and delve deeper by downloading the white paper, catering to tech enthusiasts.
Addressing the challenge of providing ample information while facilitating communication, we've devised a solution tailored for the diverse audience seeking to connect with Zero. To streamline this interaction, we've incorporated a straightforward pop-up form. Placed conveniently at the bottom left corner of the website, users can effortlessly peruse the site content while engaging with the form. This approach ensures ease of access for visitors to specify their interests and contact preferences.
