PROJECT OVERVIEW

The Office of Inclusion and Equity (OIE) spearheads NYUAD's efforts in implementing practices and programs that promote workplace inclusion, diversity, belonging, and equity. Following my graduation from NYUAD, I was approached by the OIE to craft a new logo aligned with their mission.

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THE ASK

he NYUAD OIE aimed for a logo that drew inspiration from the university's architectural elements and embodied its mission of equity and inclusivity. Our process involved several mood boards featuring images of the university's palm trees, architectural structures, and the torch from its logo. Additionally, we sought inspiration from other inclusion offices in universities.

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LOGO CONCEPT

After numerous revisions, we settled on the primary logo design. This logo incorporates:

1. The aerial perspective of NYUAD’s distinctive palm trees.
2. NYUAD’s four-torch emblem.
3. A human icon with a circular head.
4. Patterns inspired by Arabic architectural motifs and fabric designs.

This visual amalgamation symbolizes NYUAD's commitment to inclusion and equity, resonating with the university's faculty, staff, and student body.

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THE PATTERNS

The logo consists of intricate patterns that symbolize the diversity among people, drawing inspiration from Arabic architectural elements and traditional fabric patterns.

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THE PALETTE

The logo incorporates four primary colors, deliberately muted to symbolize inclusivity and equality across all age groups and identities. Accompanying the main palette are an accent palette featuring darker tones derived from the primary colors and a pastel palette that offers lighter shades for background use.

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TAKEAWAY

It was an enriching experience to craft a logo for the New York University Office of Inclusion and Equity. Collaborating with NYUAD provided me with an invaluable opportunity to delve into their vision of fostering an inclusive environment for individuals across all ages, genders, and social backgrounds.